IDEOLOGICAL MESSAGING! Pitches...Ads... PR...Payoffs...Stories & Ideas In Our New World Post-COVID.
So a piece of interesting news that will grow deep into our consciousness in our New World (Post-COVID), is the fact of Gen Z is a more critical generation than Millennials as far as the production and consumption of ideas, goods, and services are concerned.
Before the term “influencer” was conceived, young people played that social role by creating and interpreting trends; but a new generation of influencers are on the scene. They are the people born from 1995 to 2012, and they are called Gen Zers. They are true digital natives: from earliest youth, they have been exposed to the internet, to social networks, and mobile systems. That context has produced a hyper cognitive generation very comfortable with collecting and cross-referencing many sources of information and integrating virtual and offline experiences.
Businesses, Idea owners, Innovators, and the world at large will now be laser-focused on Generation Z or be punished by it! SIGN UP FOR FREE NOW
The reasons are conspicuous. The 4 core Gen Z behaviors are anchored in one element; this generation’s search for TRUTH.
- Gen Zers value individual expression and avoid labels.
- They mobilize themselves for a variety of causes.
- They believe profoundly in the efficacy of dialogue to solve conflicts and improve the world.
- They make decisions and relate to institutions in a highly analytical and pragmatic way.
The oldest of the Gen Zers is 23years old, representing a new type of youth, preferring transparency and accountability. They are agile and intelligent humans, restless and full of energy; almost naturally prepped for new vistas and frontiers.
We have done it for 3 weeks, April 9th ,16th & 23rd 2020 and we are doing it again come April 30, 2020.
To perfectly connect to the Gen Zers, Businesses, Innovators, and Idea Owners will need to IDEOLOGICALLY CRAFT THEIR stories.
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So…Google has built a culture that shapes behavior even outside the workplace. This brought about Google’s Ideological Echo Chamber commonly referred to as Google Memo. They might not tag themselves as being ideological, but that is the intention of the Google Memo to reshaping behavior and build culture.
Gen Zers are best soothed to cement ideological instruments at any level, as they mobilize themselves for a variety of causes. WHAT YOU SAY IS CRUCIAL!
To Gen Zers, consumption is access rather than possession, consumption is an expression of individual identity, and consumption is a matter of ethical concern. Coupled with technological advances, this generational shift is transforming the consumer landscape in a way that cuts across all socioeconomic brackets. Businesses should now see IDEOLOGY as a transformational tool to unlock the emotional energy needed to successfully rent a space in the heads of this generation and from their take a stake in their preferences and prejudices.
Gen Z is the New World. You need to know this.
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